ylliX Publishers have the possibility to either enable or disable potentially unsafe ads from their websites while generating the banner, slider and/or in-app ad tags.
On the other side, these ads usually have fixed CPM rates and they increase the overall eCPM on the publisher’s account.
Pros of PUBA:
- More diverse ads on your website
- More CPM & CPC ads
- Higher CPM / eCPM
Cons of PUBA:
- May (but may not) contain malicious content such as JS windows, automatic opening of Google Play / Apple stores on mobile devices etc.
We recommend you to allow PUBA on your website – if you won’t like them, you can disable them anytime.